OrangeTheory Fitness

OrangeTheory Fitness is a fitness company founded in 2010 by Ellen Latham. The trademark of the company is its heart rate monitored training designed to hit a target zone to meet the average calorie burnt per session. The personal training workout is broken into intervals of strength and cardiovascular training. OrangeTheory Fitness targets people who want to become fitter, healthier, and stronger. It began franchising in the same year. OrangeTheory is one of the biggest fitness franchise brands in the world with over 500 units in the United States and 100 franchise overseas.

Key Points
Founder: Ellen Latham
CEO – Dave Long
Headquarter – Boca Raton, Florida, USA
Total Initial Investment: $488,405 – $994,360
Royalty fee – 8%
Ad fee – 2%
Initial Agreement Length: 10 years
Liquid capital – $150,000
Net worth – $500,000
Year Business Began: 2010
Franchising Since: 2010
Franchising with OrangeTheory Fitness
Ultimate Fitness Group, LLC is the franchisor of OrangeTheory Fitness. The franchise is offered to qualified individuals and entities to run and operate a fitness studio under a comprehensive system. The franchisee is required to complete an initial training program to franchisor’s satisfaction. The initial training program lasts for five days and done in Boca Raton, Florida, where the headquarter is located. OrangeTheory Fitness has a learning management software system wherein franchisees can access online “e-learning” modules through Orange University. A studio launch training has to be provided too, which consists of 36 hours onsite training at the franchisee’s studio. Additional training programs and seminars might be needed to so as to meet the franchisor’s satisfaction.
Franchisees have the right to operate a single OrangeTheory studio at a particular location they select as per the approval of the franchisor. The franchisor has to consider a lot of things prior to approving the selected location such as the traffic flow, population, location of competitors, the presence of businesses, demographic, and the existing market conditions. The initial franchise term is 10 years. The franchisee can renew the term provided the requirements of franchisors are met.

Why should you franchise with OrangeTheory Fitness?
The company provides in-depth training and support.
The company has a zero studio closure. So, income is guaranteed.
The business concept used is first of its kind; a truly unique business system.
It offers an affordable way to start your own fitness business: low fixed expense, low overhead, small studio size, and high margins.
Franchisees receive ongoing support straight from a dedicated team at Collective Wellness Group.

Originally posted on http://www.fitnessfranchiseopportunities.net/top-10-fitness-franchise-to-own-2019/orangetheory-fitness/